Spearheaded the design and branding for an internal Activision Blizzard initiative aimed at fostering innovation and collaboration across teams. Created a distinct logo and cohesive brand identity that visually encapsulated the program’s mission and values, driving team engagement and enthusiasm. Designed a range of branded merchandise to build program visibility, unify participants, and celebrate milestones, reinforcing a culture of creativity and teamwork. This initiative strengthened internal connections, promoted cross-departmental collaboration, and helped cultivate an environment of ongoing innovation across the organization.